HomeHeroes
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Exclusive leads for Southern California electricians
Exclusive electrical leads that pay back about 8x what you spend.
Homeowners who finished a six-question quiz, sent to your shop and nobody else. BookingHero AI texts each one in under a minute, so you're the first electrician they hear from.
Live now for electricians in Southern California.
8x
AVERAGE RETURN ON LEAD SPEND*
$7,000
AVERAGE JOB FROM OUR LEADS*
0
OTHER SHOPS GET YOUR LEAD
50% less
THAN A LEAD FROM YOUR OWN GOOGLE ADS†
*Averages from partners who reported their booked jobs to us. †A $45 lead against the $90.92 Google Search average in LocaliQ's 2026 benchmarks.
New lead
ONLY YOURS
PANEL UPGRADE QUIZ, GOOGLE SEARCH
HOMEOWNER
Marisol V.
AREA
Whittier, 90604
HOME BUILT
1972
PANEL
100 amp, wants 200
TIMING
Within 2 weeks
LEAD PRICE
$65
FIRST TEXT
0:24
Nobody else got this one.
OUR ADS RUN ON
Google
Facebook
Instagram
BOOKINGHERO AI BOOKS INTO
Google Calendar
Outlook
SHARED LEADS
Stop paying for shared leads that are never going to close anyway.
If you've bought leads from the big marketplaces, you know how most of them go. You pay for every one, whether it turns into a job or not.
They never pick up.
You call, you text, you call again. You paid for the lead the second it landed.
They talk to four other shops before they call you back.
The same request went out to several electricians at once. Whoever dials first gets their attention, and it usually isn't the shop that was up on a ladder.
They're only window shopping.
They want a ballpark for a project next year. You pay the same price as you would for someone who's ready this week.
The lead isn't even real.
Wrong numbers, made-up names and phones that were shut off months ago. Then you get to argue for the credit.
They have no idea who you are.
They filled out a form on a directory site. When your number pops up, they don't recognize your shop, so they let it ring.
The job goes to the lowest bid.
With four shops quoting the same panel upgrade, price decides it. The cheapest quote wins, even when it isn't the best work.
Check my area
Leads that go to your shop and nobody else.
THE FIX
Every lead goes to one electrician and is never resold.
We match each homeowner to one shop by ZIP code and job type. Your shop's name is on the homeowner's thank-you page, so they're expecting your text.
A SHARED MARKETPLACE LEAD
One homeowner, several shops calling, and the fastest caller wins.
A HOMEHEROES LEAD
Your exclusive lead, matched to you
One homeowner, one shop, and your name on their thank-you page.
QUALIFIED AND VERIFIED
Every lead gets qualified and verified before it's sent to you.
Our ads send homeowners to a six-question quiz. A lead only reaches you after it passes every check below. Anyone who doesn't is never sent, and you're never charged.
✓
Wants a job you buy.
The homeowner picks the job in the first question, so panel upgrades go to shops that buy panel upgrades.
✓
Lives where you work.
The home's ZIP code has to be one of yours. You choose up to 250.
✓
Ready on a real timeline.
Homeowners tell us when they want it done, so you can see who's ready this week.
✓
Answered all six questions.
The home's age, the current panel and the timeline come with every lead. People who quit halfway are never sent.
✓
A real, working number.
Homeowners confirm their mobile number before they see their match. A wrong or disconnected number comes back as credit.
✓
Yours and nobody else's.
Each lead goes to one shop. Repeat requests from the same homeowner within 30 days are filtered out.
THE QUIZ
Watch a homeowner answer six questions before the lead ever reaches you.
This is the quiz our ads send homeowners to. Every answer lands on your lead, so your first call is about scheduling.
HomeHeroes
STEP 1 OF 6
What do you need help with?
EV charger install
Panel upgrade
Both
The homeowner picks the job. Only jobs you buy ever reach you.
HomeHeroes
STEP 2 OF 6
How old is your home?
Before 1980
1980 to 2000
After 2000
The home's age comes with the lead, so you know what you're walking into.
HomeHeroes
STEP 4 OF 6
What size is your panel now?
100 amp
200 amp
Not sure
So does the panel in the home today.
HomeHeroes
STEP 5 OF 6
When do you want it done?
Within 2 weeks
In 1 to 3 months
Just getting prices
The timeline is on the lead, so you know who's ready now.
HomeHeroes
✓
You're matched, Marisol.
Ridgeline Electric, a licensed electrician in Whittier, will text you in a few minutes.
YOUR ELECTRICIAN
Ridgeline Electric
Licensed · Whittier, CA
YOUR REQUEST
Panel upgrade
SAMPLE SHOP
All six get answered. Only then does it become your lead.
SPEED TO LEAD
The first shop to reach a homeowner usually gets the job.
BookingHero AI texts every lead in under a minute, as your shop. It answers questions, offers your open times and books the job while the homeowner is still holding the phone.
The longer a lead waits, the less likely it becomes a job
ODDS OF QUALIFYING THE LEAD, BY RESPONSE TIME
60x40x20x1xHOMEHEROES LEADBookingHero AI texts in under a minute~8.6xSHARED LEADYou call back after the jobWithin 1 hour1 hour later24+ hours
Firms that reached a lead within an hour were nearly 7 times as likely to qualify it as firms that waited one more hour, and over 60 times as likely as firms that waited a day. Source: Harvard Business Review, "The Short Life of Online Sales Leads," 2011.
Ridgeline Electric
SAMPLE CONVERSATION
7:41 PM · 24 SECONDS AFTER THE MATCH
Hi Marisol, it's Alex from Ridgeline Electric. Saw your panel upgrade request for your Whittier home. Does Saturday at 9 work for a look?
Saturday works. Do you need to see the panel first?
Yes, we'll look at it Saturday. You're booked for 9 AM, and I'll text you a reminder Friday.
Booked into Jobber
Sat 9:00 AM · quiz answers attached
BookingHero AI also books into ServiceTitan, Housecall Pro, Google Calendar and Outlook.
THE RETURN
Partners turn a $65 lead into a $7,000 job.
Spend $3,000 on leads at our partner average and you'd book about $24,000 in work. Your close rate and your prices set the real number.
YOU SPEND
$3,000
PARTNERS BOOK
~$24,000
8x
$7,000
average job from our leads
$65
panel upgrade lead, under 1% of that job
8x
average return on lead spend
Averages come from partners in our Southern California lead program who reported their booked jobs to us. Your results depend on your close rate, pricing and follow-up.
CHEAPER THAN RUNNING YOUR OWN ADS
A qualified, exclusive lead from us costs less than a raw one from your own ads.
Your own Google ads average $90.92 a lead before anyone builds the page, manages the account or filters out the tire-kickers. Ours run $45 to $65 with all of that already paid for.
RUNNING YOUR OWN ADS
$90.92
average per lead, Google Search
You build and test the landing pages
You, or an agency you pay, manage the account
Every form fill counts, real job or not
Calling back fast is on you, mid-job
A HOMEHEROES LEAD
QUALIFIED AND EXCLUSIVE
$45–65
flat, by job type
Ads, landing pages, quiz and tracking included
You only pay for homeowners who finish the quiz
Bad leads come back as credit within 7 days
BookingHero AI texts every lead in seconds
What $3,000 a month buys
LEADS PER MONTH
Your own Google ads
~33 raw
HomeHeroes
46
to 66 qualified
Own ads use the LocaliQ 2026 Search Advertising Benchmarks average of $90.92 per lead for Home and Home Improvement, before management fees. HomeHeroes range assumes a mix of $45 and $65 leads.
WHO IT'S FOR
Built for electrical shops that are ready to take on more work.
Not every lead books. Some homeowners need a few texts and a call, and some will get a second estimate. The shops that do best with us answer fast and keep following up.
A GOOD FIT
✓
You run an electrical shop in Southern California.
✓
You install panel upgrades or EV chargers and want more of them.
✓
You can get out to a new job within a week or two.
✓
You can start with a lead budget of $1,000 a month or more.
NOT A FIT
✕
You want to try five leads and see what happens.
✕
You need leads for plumbing, HVAC or roofing.
✕
You don't plan to call or text leads back the same day.
YOU PICK THE AREAS
Pick the ZIP codes you want jobs in, and we aim our ads there.
Choose up to 250 ZIP codes and the jobs you want. Every lead comes from a home inside those ZIP codes, so you only get calls where you already work. Set a monthly budget, pause delivery anytime, or raise it when the phone is quiet.
RIDGELINE ELECTRIC, LEAD SETTINGS
DELIVERING
12 ZIP CODES, WITHIN 25 MILES
PRICING
Pay per lead from a monthly budget you set.
MONTHLY LEAD BUDGET
$2,000
$4,000
$8,000
62 to 89 leads
a month on a $4,000 budget
Check my area
The range assumes a mix of $45 and $65 leads.
OPTIONAL ADD-ON
BookingHero AI
$397 a month
Texts every new lead within a minute, answers their questions and books the visit into your calendar, so no lead sits while you're on a job.
BOOKS INTO
Jobber, ServiceTitan, Housecall Pro, Google Calendar and Outlook
YOUR SAFETY NET
If it doesn't work, you walk away.
✓
No setup fee
Your first dollar goes to leads.
✓
No contract
Your budget renews monthly. Change it or pause before the next renewal.
✓
Dispute bad leads
Wrong number, wrong ZIP or wrong job? Dispute it within 7 days and the credit comes back.
QUESTIONS
Questions shops ask before they buy.
Are the leads really exclusive?
Yes. Each lead goes to one contractor and is never resold. Your company name is on the homeowner's thank-you page.
How is this different from Angi or HomeAdvisor?
Each lead goes to one shop and is never resold. Every homeowner finishes a six-question quiz before you're charged. And if the number is wrong or the job isn't one you buy, dispute it within 7 days and the credit comes back.
How do you qualify and verify a lead?
You can, and plenty of shops do. You'll pay around $90 a lead on average, plus the pages, the tracking and the hours, and every form fill counts whether it's a real job or not. With us you pay a set price for qualified homeowners, and nobody else gets them.
Why not just run my own Google Ads?
You can, and plenty of shops do. You'll pay around $90 a lead on average, plus the pages, the tracking and the hours, and every form fill counts whether it's a real job or not. With us you pay a set price for qualified homeowners, and nobody else gets them.
Which jobs and areas are open?
Electrical in Southern California for now, covering EV chargers and panel upgrades. Generators and whole-home rewires are next.
What counts as a bad lead?
A wrong or disconnected number, a ZIP outside your area, a job you don't buy, or a repeat within 30 days. Dispute it within 7 days and the credit comes back.
Do I have to use BookingHero AI?
No. You can work leads yourself in the HomeHeroes inbox. BookingHero AI comes included from $3,000 a month because a lead that waits usually books with someone else.
Is there a contract?
No. Your budget renews monthly. Change it, pause delivery or cancel before the next renewal.
Are you ready to start growing your business with exclusive leads?
Check my area
Every lead is exclusive, so each area only takes so many shops.
HomeHeroes
Check my area
EXCLUSIVE LEADS FOR SOUTHERN CALIFORNIA ELECTRICIANS
Exclusive electrical leads that pay back about 8x what you spend.
Homeowners who finished a six-question quiz, sent to your shop and nobody else. BookingHero AI texts each one in under a minute, so you're the first electrician they hear from.
Live now for electricians in Southern California.
8x
AVERAGE RETURN ON LEAD SPEND*
$7,000
AVERAGE JOB FROM OUR LEADS*
0
OTHER SHOPS GET YOUR LEAD
50% less
THAN A LEAD FROM YOUR OWN GOOGLE ADS†
*Averages from partners who reported their booked jobs to us. †A $45 lead against the $90.92 Google Search average in LocaliQ's 2026 benchmarks.
New lead
ONLY YOURS
PANEL UPGRADE QUIZ, GOOGLE
HOMEOWNER
Marisol V.
AREA
Whittier, 90604
PANEL
100 amp, wants 200
TIMING
Within 2 weeks
LEAD PRICE
$65
FIRST TEXT
0:24
OUR ADS RUN ON
Google
Facebook
Instagram
BOOKINGHERO AI BOOKS INTO
Google Calendar
Outlook
SHARED LEADS
Stop paying for shared leads that are never going to close anyway.
If you've bought leads from the big marketplaces, you know how most of them go. You pay for every one, whether it turns into a job or not.
They never pick up.
You call, you text, you call again. You paid for the lead the second it landed.
They talk to four other shops before they call you back.
The same request went out to several electricians at once. Whoever dials first gets their attention, and it usually isn't the shop that was up on a ladder.
They're only window shopping.
They want a ballpark for a project next year. You pay the same price as you would for someone who's ready this week.
The lead isn't even real.
Wrong numbers, made-up names and phones that were shut off months ago. Then you get to argue for the credit.
They have no idea who you are.
They filled out a form on a directory site. When your number pops up, they don't recognize your shop, so they let it ring.
The job goes to the lowest bid.
With four shops quoting the same panel upgrade, price decides it. The cheapest quote wins, even when it isn't the best work.
Check my area
Leads that go to your shop and nobody else.
IT ISN'T JUST YOUR SHOP
UP TO
$7.2M
The FTC ordered HomeAdvisor to pay up to $7.2 million over how it sold leads to pros.
In April 2023 the Federal Trade Commission approved a final order against HomeAdvisor. The FTC said the company made false or misleading claims to service pros about the quality and source of its leads, and about how often those leads turned into jobs.
Read the FTC's announcement, April 21, 2023
THE FIX
Every lead goes to one electrician and is never resold.
We match each homeowner to one shop by ZIP code and job type. Your shop's name is on the homeowner's thank-you page, so they're expecting your text.
A SHARED MARKETPLACE LEAD
One homeowner, several shops calling, and the fastest caller wins.
A HOMEHEROES LEAD
Thank you, Marisol
Your panel upgrade request went to Ridgeline Electric. They'll text you in the next few minutes.
One homeowner, one shop, and your name on their thank-you page.
QUALIFIED AND VERIFIED
Every lead gets qualified and verified before it's sent to you.
Our ads send homeowners to a six-question quiz. A lead only reaches you after it passes every check below. Anyone who doesn't is never sent, and you're never charged.
✓
Wants a job you buy.
The homeowner picks the job in the first question, so panel upgrades go to shops that buy panel upgrades.
✓
Lives where you work.
The home's ZIP code has to be one of yours. You choose up to 250.
✓
Ready on a real timeline.
Homeowners tell us when they want it done, so you can see who's ready this week.
✓
Answered all six questions.
The home's age, the current panel and the timeline come with every lead. People who quit halfway are never sent.
✓
A real, working number.
Homeowners confirm their mobile number before they see their match. A wrong or disconnected number comes back as credit.
✓
Yours and nobody else's.
Each lead goes to one shop. Repeat requests from the same homeowner within 30 days are filtered out.
THE QUIZ
Watch a homeowner answer six questions before the lead ever reaches you.
This is the quiz our ads send homeowners to. Every answer lands on your lead, so your first call is about scheduling.
HomeHeroes
STEP 4 OF 6
What size is your panel now?
100 amp
200 amp
Not sure
7:37 PM
The homeowner picks the job. Only jobs you buy ever reach you.
7:38 PM
The home's age comes with the lead.
7:39 PM
So does the panel in the home today.
7:40 PM
The timeline is on the lead, so you know who's ready now.
7:41 PM
All six get answered. Only then does it become your lead.
SPEED TO LEAD
The first shop to reach a homeowner usually gets the job.
BookingHero AI texts every lead in under a minute, as your shop. It answers questions, offers your open times and books the job while the homeowner is still holding the phone.
The longer a lead waits, the less likely it becomes a job
60x1xHomeHeroes: texted in under a minuteShared lead: ~8.6x1 hr+1 hr24+ hrs
Leads reached within an hour were nearly 7x as likely to qualify as leads reached an hour later, and 60x as likely as leads reached a day later. Harvard Business Review, 2011.
Ridgeline Electric
SAMPLE
7:41 PM · 24 SECONDS AFTER THE MATCH
Hi Marisol, it's Alex from Ridgeline Electric. Saw your panel upgrade request for your Whittier home. Does Saturday at 9 work for a look?
Saturday works. Do you need to see the panel first?
Yes, we'll look at it Saturday. You're booked for 9 AM, and I'll text you a reminder Friday.
Booked into Jobber
Sat 9:00 AM · quiz answers attached
BookingHero AI also books into ServiceTitan, Housecall Pro, Google Calendar and Outlook.
THE RETURN
Partners turn a $65 lead into a $7,000 job.
Spend $3,000 on leads at our partner average and you'd book about $24,000 in work.
YOU SPEND $3,000
PARTNERS BOOK ~$24,000
8x
$7,000
average job
8x
average return
Averages from partners who reported their booked jobs to us. Your close rate and prices set the real number.
CHEAPER THAN RUNNING YOUR OWN ADS
A qualified, exclusive lead from us costs less than a raw one from your own ads.
Your own Google ads average $90.92 a lead before anyone builds the page, manages the account or filters out the tire-kickers. Ours run $45 to $65 with all of that already paid for.
RUNNING YOUR OWN ADS
$90.92
average per lead, Google Search
You build the landing pages, you or an agency you pay manage the account, every form fill counts, and calling back fast is on you, mid-job.
A HOMEHEROES LEAD
$45–65
flat, by job type, qualified and exclusive
Ads, pages, quiz and tracking included. You only pay for homeowners who finish the quiz, bad leads come back as credit within 7 days, and BookingHero AI texts every lead in seconds.
What $3,000 a month buys
Your own Google ads
~33 raw
HomeHeroes
46
to 66
Own ads use the LocaliQ 2026 Search Advertising Benchmarks average of $90.92 per lead for Home and Home Improvement, before management fees. HomeHeroes range assumes a mix of $45 and $65 leads.
WHO IT'S FOR
Built for electrical shops that are ready to take on more work.
Not every lead books. Some homeowners need a few texts and a call, and some will get a second estimate. The shops that do best with us answer fast and keep following up.
A GOOD FIT
✓
You run an electrical shop in Southern California.
✓
You install panel upgrades or EV chargers and want more of them.
✓
You can get out to a new job within a week or two.
✓
You can start with a lead budget of $1,000 a month or more.
NOT A FIT
✕
You want to try five leads and see what happens.
✕
You need leads for plumbing, HVAC or roofing.
✕
You don't plan to call or text leads back the same day.
YOU SET THE LIMITS
Your budget, your jobs and your ZIP codes.
Pick the jobs you want and up to 250 ZIP codes. Set a monthly cap, pause delivery, or top up when the phone is quiet.
LEAD SETTINGS
DELIVERING
DELIVERY
Flip it to pause new leads.
Jobs
EV chargers and panel upgrades
Service area
42 ZIP codes in LA and Orange County
Monthly budget
$3,000 credit, $1,265 used this month
PRICING
Pay per lead from a monthly budget you set.
Your budget is a lead credit. Each qualified lead draws it down at a flat price for the job.
EV charger install
$45
Panel upgrade
$65
EXAMPLE $3,000 MONTH
46–66
qualified leads
✓ BookingHero AI on every lead
✓ Sent to your shop and nobody else
✓ Bad leads credited within 7 days
Under $3,000 a month, add BookingHero AI for $397.
COST PER BOOKED JOB, EXAMPLE
$260
If 1 in 4 leads books, a $65 panel lead works out to $260 per booked panel upgrade.
No setup fee and no contract. Pause or change your budget any month.
Questions shops ask before they buy.
Are the leads really exclusive?
Yes. Each lead goes to one contractor and is never resold. Your company name is on the homeowner's thank-you page.
How is this different from Angi or HomeAdvisor?
Each lead goes to one shop and is never resold. Every homeowner finishes a six-question quiz before you're charged. And if the number is wrong or the job isn't one you buy, dispute it within 7 days and the credit comes back.
How do you qualify and verify a lead?
You can, and plenty of shops do. You'll pay around $90 a lead on average, plus the pages, the tracking and the hours, and every form fill counts whether it's a real job or not. With us you pay for qualified homeowners only, at a set price, and nobody else gets them.
Why not just run my own Google Ads?
You can, and plenty of shops do. You'll pay around $90 a lead on average, plus the pages, the tracking and the hours, and every form fill counts whether it's a real job or not. With us you pay for qualified homeowners only, at a set price, and nobody else gets them.
Which jobs and areas are open?
Electrical in Southern California for now, covering EV chargers and panel upgrades. Generators and whole-home rewires are next.
What counts as a bad lead?
A wrong or disconnected number, a ZIP outside your area, a job you don't buy, or a repeat within 30 days. Dispute it within 7 days and the credit comes back.
Do I have to use BookingHero AI?
No. You can work leads yourself in the HomeHeroes inbox. It comes included from $3,000 a month because a lead that waits usually books with someone else.
Claim your ZIP codes before another shop does.
Every lead is exclusive, so each area only takes so many shops.